Nuclear Energy Information Service
Illinois' Nuclear Power Watchdog for 25 Years
Home | About Us | Join NEIS | Contact | Upcoming Events | Take Action | Alerts | Donate | About Nuclear Power | For the Press | Literature | Newsletter | For Young People | Links
For immediate release: Wednesday, December 9, 1998
For more information: David Kraft, (847)869-7650
BBB/NAD REPORT CALLS FOR CHANGES IN NUCLEAR POWER ADVERTISING CLAIMS
The 22-page decision came as a result of a complaint lodged by the Natural Resources Defense Council (NRDC) and fourteen environmental organizations, including Illinois' Nuclear Energy Information Service and the Environmental Law and Policy Center of the Midwest.
The NRDC complaint was directed at claims made in nuclear power advertisements taken out in 13 national print outlets in the May/June of 1998 by the Nuclear Energy Institute (NEI), the trade association for the nuclear industry. The ads alleged nuclear power to be able to produce electricity "without polluting the air and water," and to be and "environmentally clean."
The BBB/NAD rejected NEI's defense of the ads on both jurisdictional and content grounds.
"This is a tremendous victory for consumer," notes David A. Kraft, director of the Evanston- based Nuclear Energy Information Service, an Illinois nuclear power watchdog organization.
"The BBB/NAD decision comes early in Illinois' de-regulation process to warn the nuclear industry and other electric utilities not to over-inflate their claims about environmental benefits with a public that does not yet understand all the comparative details about energy," Kraft says.
Among the BBB/NAD findings of importance were:
NEIS submitted letters of complaint and correction to both publications which were not published.
"This issue of truthfulness on nuclear power issues, whether in advertising, or in individual opinions is critical in Illinois, the most nuclear-reliant state in the country with 14 nuclear reactors. As de-regulation gives people the power to choose alternative utilities and energy sources, anyone allowing misleading and factually incorrect information to stand without correction or qualification is doing a tremendous disservice to their community and readership. It will not go uncontested," asserts Kraft.
"With some de-regulation imposed stranded cost estimates for Illinois' 14 nuclear reactors suggesting that they will cost every residential customer $1,300 and every commercial and small industrial customer $12,000, truth in nuclear power advertising and editorializing is critical for consumer choice," Kraft states.
NEIS is sending the entire BBB/NAD report to the editorial boards of these and other Illinois newspapers and publications.
A full copy of the 22 page BBB/NAD report is available from NEIS, or by contacting the Council of Better Business Bureaus, Inc., at (212)754-1320.
Nuclear Energy Information Service is an Evanston-based, environmental, energy education organization founded in 1981 to provide the public with credible information on nuclear power and radiation hazards, and viable alternative energy choices to the continued use of nuclear power.
Back to the top of this Page
Home | About US | Join NEIS | Contact | Upcoming Events | Take Action | Alerts | Donate | About Nuclear Power | For the Press | Literature | Newsletter | For Young People | Links
Copyright 1998, 2004 NEIS, Nuclear Energy Information Service
Last Revised August 31, 2004